Into the Boleo

Consumers Focus

A CHINESE CONSTRUCTION
MACHINERY BRAND

CHOSEN BY FOREIGNERS THEMSELVES

SHODDY WORK
OR GOOD VALUE ?

WHAT IS THE FUTURE OF THE MADE IN CHINA LABEL ?

SOLVE A PROBLEM

Poor brand recognition and reputation ?

Chinese companies have low visibility and reputation in the international arena, especially in the construction machinery industry, where users perceive Chinese brands to be cheap but unreliable, with untimely service and parts supply.

Brand recognition 55%

Insufficiently competitive services?

Chinese companies are obsessed with “price wars” and free services in overseas markets, but this is not accepted by users. Service and spare parts supply has become an important source of revenue for companies.

Serviceability 30%

High-tech weaknesses, technical shortcomings to be overcome?

Although China’s construction machinery industry has solved most of the problems, the key components are still dependent on imports, facing high prices, long lead times, and unstable supply problems.

Technical capabilities 15%

FULL UPGRADE
FROM MANUFACTURING TO SERVICE

1958
START-UP
1978-1991
FORMATION
1991-2021
COMPREHENSIVE DEVELOPMENT
2021 -
BRANDING DEVELOPMENT

Boleo, a new construction machinery brand that is still bucking the trend of growth, challenges convention and creates machinery and equipment experiences that will amaze you with state-of-the-art technology and the highest standards of quality.

BOLEO'S MULTIPLIED COMPETITIVENESS :

INDUSTRY CHAIN +
DIGITALISATION

Boleo knows how to make use of China’s highly concentrated and complete industrial chain and supply chain. When we make the best use of the mature industrial chain and supply chain in China and bring such strengths to PK overseas, its competitiveness will be magnified exponentially. We also need to know how to use digital tools and be fully equipped with local thinking.

CREATING CONTEMPORARY
VALUE IN NICHE MARKETS

The reason behind being narrow and precise is to polish a product to perfection by focusing resources on it.

Boleo has invested heavily in the research and development of high-performance hydraulic excavators. Our hydraulic excavators utilize advanced hydraulic technology to deliver strong power output and a high degree of operational flexibility, enabling them to excel in a wide range of complex operating conditions.

At the same time, we firmly believe in the concept of “less is more, slow is fast,” and ensure the ultimate quality of our products by focusing our resources on a single product, and by thoroughly researching and polishing each and every detail.

The company has accumulated a wealth of technology and cash, actively embraced the changes of the times, and gradually developed its own clear field of expertise and a wealth of technological accumulation, which are the characteristics of sound business development.

The most important signal we want to send out is that we are able to keep on developing around our core technology according to the development of the times and provide the latest products to the times.

Boleo insists that its strategy is to be a “big fish in a small pond,” i.e., to create contemporary value in niche markets.

BRINGING FLEXIBLE MANUFACTURING TO THE GLOBAL CONSTRUCTION MACHINERY INDUSTRY

At present, Boleo has formed a supply chain layout system with the domestic supply chain system as the brain and core, supplemented by local overseas markets.

Boleo's first core growth strategy :

TECHNOLOGICAL BREAKTHROUGHS

With technological innovation as the core, Boleo ensures the competitiveness of its products in the international market through continuous R&D investment and technological upgrading.

Every Boleo product undergoes three years of rigorous testing and upgrades before it is officially released to the market, including high-intensity workload tests, environmental adaptability tests, and long-term durability tests.

Boleo’s intelligent engineering machinery and equipment combine hardware, software, and intelligent algorithms for efficient and intelligent operation.

Boleo's second core growth strategy :

RETENTION FIRST

Extend the user lifecycle through data analytics and user behavioral insights.

Boleo has built its own digital management platform, which enables the efficient connection of the consumer side and the production side in the same digital system through the Internet of Things (IoT) and big data analytics.

Users can monitor the operating status of the equipment in real-time, detect potential problems in advance, and carry out timely maintenance.

BOLEO'S COMPETITIVENESS LIES IN ITS LIFELONG USERS

In Boleo's view, devoting oneself to a product is a sign of being more responsible to users.

The uniqueness of Boleo is that its business logic does not stop at engineering machinery manufacturing, but goes deeper into basic research and solves core technical problems.

As a brand of construction machinery, Boleo starts from the fundamental problems of machinery manufacturing, and researches and optimizes every detail in depth.

We believe that “thinking like an engineer” is the starting point of every product. Boleo is committed to the development of high-performance hydraulic excavators and intelligent skid steer loaders, and through continuous experimentation and verification, we ensure that each product can withstand the test of the market and time.

Make the end user the second participant of the Boleo manufacturer.

Boleo not only focuses on its own innovation and development, but also on a close relationship with its users.

We make the end user a second participant in the Boleo manufacturing process, working together to improve product performance and user experience through feedback and collaboration. This partnership not only enhances user engagement but also ensures that our products truly meet the needs of the marketplace.

Boleo focuses on four key areas.

Boleo will continue to focus on four key areas: unique product propositions, enhanced customer experience, sustainability, and employee development. “We will continue to focus on the creativity, quality, and design of all our products and improve the commercial initiatives of all our brands.” The designers and prototype team will continue to pay attention to every detail of all the collections in order to provide quality products and management to our customers around the world.

WHILE SHARING OUR SUCCESS, WE ARE ALWAYS MINDFUL OF OUR RESPONSIBILITY TO GIVE BACK TO THE COMMUNITY.

Boleo is not only a bystander, but also a doer. Boleo is actively involved in social welfare, giving back to society through various ways, focusing on environmental protection and community development. We are committed to contributing to the sustainable development of society through practical actions.

OUR BUSINESS MODEL

The Boleo business model is about efficient connectivity through digitalization and matching the supply side with the demand side.

On the production side, it has formed a production network consisting of multiple factories, and on the consumption side, it maintains high-frequency interaction with users by means of “self-built station + social media.”

Only by realizing second-to-second interaction between the consumer side and the production side in the same digitized system can we achieve an efficient flow of business, capital, information, and logistics. Through digitization, the originally physically discrete small factories are connected to become an oversized network in virtual space.