DEALER LEVEL
Top Representatives: B1 level dealers act as the top representatives in the company’s distribution network and have the highest level of authority and responsibility. They operate independently in overseas markets and are not affiliated with the company, but play a key role.
Strategic Leader: B1 dealers play a key role as leaders in the company’s strategic planning. They are responsible for leading and guiding the development of other dealers to ensure that the company’s strategic objectives in overseas markets are realized.
Comprehensive Development: B1 level dealers are required to have excellent business and leadership skills. They must manage teams effectively and work strategically with the company’s top management. At the same time, they have a deep insight into market trends and the competitive environment, and are able to respond flexibly to challenges and opportunities.
Middle Level Representative: B2 level dealers act as middle-level representatives of the company in overseas markets and have a certain degree of market influence and business strength. They operate independently and provide support to the company in specific regions or areas.
Marketing: B2 level dealers play an important role in the promotion and sales of the company’s entire product range. They have certain customer resources and sales channels, and are able to conduct business independently and provide important support for the promotion and sales of the company’s products.
Customer Relationship: B2 level dealers need to have good sales skills and customer service ability. They establish strong cooperative relationships with customers and continue to explore new market opportunities in order to promote the sales growth of the company’s products in overseas markets.
Grassroots Representatives: B3 level dealers are the company’s grassroots representatives in overseas markets with entry-level marketing experience and business skills. They are dealers who are new to the company or representatives who are still at the beginning stage in the market.
Learning and Growth: B3 level dealers need to continuously improve their business and market competitiveness through hard work, study, and practice. They actively participate in the training and learning activities provided by the company in order to achieve continuous personal and team growth.
Single Product Range Sales: As the company’s grassroots representatives, B3 level dealers are authorized to sell Boleo’s single product range. Despite selling a limited range of products, they are required to make full use of their influence and cooperation base to contribute positively to the company’s business development.
B1
LEADING THE HIGH QUALITY STANDARD
B1 Dealer: Overseas independent company, top-level representative, key role in strategic planning, excellent business and leadership skills. Representing the highest level of the Boleo Dealer System, this is a strategic role. B1 Dealers are responsible for the promotion of the company’s products in a specific market, with an important role in international positioning.
CONDITIONS
AND QUALIFICATIONS
Extensive experience in operating international brands of construction machinery
B1 level dealers need to have rich experience in the operation of international brands of construction machinery, understand the development trend of the industry and market competition pattern, and have the experience and cases of successful operation of international brand products.
Strong funding
As the top representative of the company’s distribution network, B1 level dealers need to have strong financial strength, be able to support the promotion of the company’s products and market expansion, and bear the corresponding market risk and investment responsibility.
Excellent service concept
B1 level dealers need to have excellent service concepts, focus on customer needs, focus on pre-sales and after-sales service, provide quality product solutions and technical support to meet customer needs, and establish long-term cooperation relationships.
RESPONSIBILITIES AND REQUIREMENTS
Strategic engagement product training & themes
B1 level dealers need to be actively involved in product training and the themed events organised by the company and play a strategic role in these events. They need to have an in-depth understanding of the company’s product features, benefits, and market positioning in order to effectively communicate these to customers and lead the team in driving product sales.
Lead service training and learning events
As the top representative of the company, B1 level dealers are required to lead and organise service training and learning activities for their team. They should be committed to improving the professionalism and service level of their team members to ensure that their customers receive high-quality pre-sales and after-sales services, enhancing customer satisfaction and loyalty.
Leading branding campaigns
B1 level dealers assume the responsibility of leading the company’s brand promotion activities. They are required to develop and implement effective brand promotion strategies, including advertising, marketing, exhibition participation, etc., in order to enhance the company’s visibility and image in the target market, and to promote product sales and business growth.
Participate in strategic partnerships and flagship shops
As a strategic partner of the company, B1 level dealers are required to actively participate in strategic cooperation projects and work with the company to plan and implement flagship shop construction programmes. They should work closely with the company’s senior management to jointly set the strategic development direction and promote the company’s sustainable business growth and market share enhancement.
SCOPE OF DISTRIBUTION
B1 level dealers are authorised to sell the full range of Boleo products and have the right to set up flagship shops to provide offline experience and service. They have the highest level of authority and responsibility within their distribution. This means that they need to have extensive business experience and leadership skills, be able to effectively manage a team, and work strategically with the company’s top management. Their responsibility is not only to promote the company’s products in a specific market, but also to act as a representative of the company with the important duty of international positioning. By setting up flagship shops and providing offline experience and services, they can provide customers with a full range of product demonstrations and consulting support, enhancing the customer experience, strengthening the brand image, and further driving sales growth.
B2
A MEETING PLACE TO EXPERIENCE ENERGY AND INNOVATION
B2 Level Dealers: Overseas independent companies with mid-level representatives, who have certain market influence and business strength, and possess customer resources and sales channels. They operate a complete product matrix covering the main product types and series in the company’s product line, and are able to meet a wide range of customer needs, thus providing strong support for the company’s continued development in the market.
CONDITIONS AND QUALIFICATIONS
Agents with a presence in developed countries, such as Europe and Australia
It is necessary to have the status or background of an agent with certain influence in developed countries, such as Europe and Australia. This means that they have certain market resources and a customer base in the region, and can provide strong support for the promotion and sales of the company’s products.
Complete product matrix
Ensure that the company’s product matrix is complete, i.e., able to cover the main product types and range of needs in the market to meet the needs of different customer groups. They need to have a thorough understanding of the company’s product lines and be able to effectively promote and sell products according to customer needs.
RESPONSIBILITIES AND REQUIREMENTS
Building product collaboration and impact
One of the main responsibilities of a B2 level dealer is to establish a product partnership with the company and build influence in the market. They need to work closely with the company to drive product sales and promotion, as well as actively participate in co-operation projects within the industry to expand the company’s influence and market share.
Market validation and promotion applications
B2 level dealers are responsible for market validation, i.e., testing the company’s products and marketing strategies in real market environments, collecting market feedback, and providing suggestions for improvement. In addition, they need to actively apply for promotion to a higher level of dealer based on their own performance and market performance, in order to further enhance their status and power in the company’s distribution network.
Boleo has established a certain brand image and customer base
They have already established a certain brand image and customer base in the market. Their brand image should be consistent with the company’s image and be able to attract and maintain customers’ trust and loyalty, thus laying a good foundation for the sales of the company’s products.
Scope of distribution
B2 level dealers are authorized to sell some or all of Boleo’s products. They have a certain degree of market influence within their distribution area and have already established a certain brand image and customer base in the market. Although they do not have the authority to set up flagship shops, they still bear important sales tasks and marketing responsibilities. They need to work closely with the company to promote the sales and promotion of their products, and at the same time actively participate in co-operation projects within the industry to expand the company’s influence and market share.
B3
THE CURATOR OF THE YOUTHFUL BRAND IMAGE OF FUSION CONSTRUCTION MACHINERY
B3 level dealers: independent overseas companies, the company’s grassroots representatives, primary market experience, efforts to learn and grow, and gradually develop. Single product series, B3 dealers in the local market already have a certain degree of influence and cooperation base.
RESPONSIBILITIES AND REQUIREMENTS
Actively involved in product partnerships and branding.
One of the main responsibilities of B3 level dealers is to actively participate in the cooperation and promotion activities of the company’s products. Although the product series they represent are not complete, they still need to fully support the company’s brand promotion work, and work closely with the company to jointly develop and implement effective brand promotion strategies to enhance the company’s visibility and influence in the local market.
Continuous effort and growth
B3 level dealers need to make continuous efforts and growth to improve their business level and market competitiveness. They should actively participate in the training and learning activities organized by the company, and continuously learn industry knowledge and sales skills to adapt to the changes in the market and the ever-changing needs of customers, and to achieve continuous growth of individuals and the team.
CONDITIONS
AND QUALIFICATIONS
Dealer of selected products in developed countries such as Europe and Australia
B3 level dealers are some of the product cooperative agents in Europe and Australia and other developed countries. They have a certain influence and cooperation base in the local market, and can provide certain support for the promotion and sales of the company’s products.
A certain range of products, with an incomplete range of products
B3 level dealers do not represent a complete range of products and may only cover a certain range of products in the company’s product line. Despite the limited range of products, they still need to make every effort to drive sales of this range of products and contribute to the company’s market share in this area.
Scope of distribution
B3 level dealers are authorized to sell Boleo’s single product range. They are the grassroots representatives in the company’s distribution network and are usually new to the company or are still in their infancy in the market. Although they sell a limited range of products, they have an equally important sales role. They need to learn and practice hard to continuously improve their business level and market competitiveness, and gradually develop into higher level partners of the company. Although they do not have the authority to set up flagship shops, they still need to work hard to promote the sales of the company’s products and at the same time contribute to the establishment of a good brand image for the company on the market.
HIERARCHICAL RELATIONSHIPS
B1, B2, B3 Regional Distribution Relationships
The B1 level dealers represent the highest level of the Boleo dealer system and are usually found in strategic areas of specific markets, where their responsibilities include the international positioning of the company and strategic cooperation. There are generally no B2 and B3 dealers in the area where B1 dealers are located, as B1 has assumed a strategic role in the area.
B2 level dealers appear below the B1 level, have a certain market influence in Europe, Australia, and other developed countries, and are responsible for the promotion of the company’s products and play a certain degree of influence in the local community.
B3 dealers, on the other hand, are generally found in markets that cannot be covered by B2 and serve as the lowest level of representation in the absence of a local dealer. They are in emerging markets or other areas not covered by B2.
Relationship Between B1, B2, and B3
In the same area, there will generally only be one of the levels B1, B2, and B3, and dealers at all levels are mutually exclusive to avoid competition and confusion. B3 level dealers face the risk of cancellation of authorization once there is a B2 or B1 level dealer in their area, as B2 and B1 level dealers already have a higher level of service capability and market influence.
B3 dealers may be subject to the jurisdiction and influence of B2 and B1 dealers, who need to follow stricter regulations and pricing systems to ensure uniform market positioning and service standards. B1 level dealers have a dominant position in their regions, guiding and managing B2 and B3 level dealers to maintain the stability and orderly operation of the entire distribution network.
CONCLUSION
The Boleo dealer level system is designed to motivate and guide dealers at all levels to grow and develop together, and to provide strong support and guarantee for the company’s strategic layout and market expansion around the world. Whether you are B1, B2, or B3, your efforts and dedication are an important part of the company’s development, and we look forward to working with you to create a better tomorrow!